Pragmatic and effective
A careers website is a means, not an end in itself. Ultimately, what matters is that your open vacancies are filled by the right people as quickly as possible.
Of course it is important that the website looks good and reflects what you want your organisation to convey, but above all it needs to perform. In Google, but also throughout the application process. This is what I take care of, together with an online marketing partner.
A solid foundation
By publishing your vacancies on a separate website, it is immediately clear what is expected of visitors. It benefits your findability in Google, because the entire website revolves around one thing: vacancies.
On top of that, it also forms a solid foundation for a careers website.
Finally, there is one more important advantage to creating a separate website for your vacancies. You do not 'pollute' the data of your corporate website with it.
Applicants are usually not potential customers, yet they do end up on your website. In itself that is not a problem, but it becomes one if you base your advertising strategy on previous visits.